Spartan Prospecting Training

Patrick will show your sales team how to generate more leads, set more appointments and fill opportunity pipelines with qualified prospects using his unique lead generation strategies.

Trusted by TOP companies

Top 3 Training Objectives

  1. Improve individual & team prospecting skills, effort & activity
  2. Master the D3 prospecting model: DEVELOP, DELIVER & DIFFERENTIATE™
  3. Develop and deploy Spartan Prospecting SKILLS, SCRIPTS & STRATEGIES™

Spartan Prospecting Training

The Spartan Prospecting Training System was inspired by the success of The Spartan Military System and provides sellers with a systems-based prospecting model and proactive lead generation mentality. Trained in The 3 Pillars of Performance, Spartan Sellers are equipped with the cold calling SKILLS, prospecting METHODOLOGIES, and lead generation STRATEGIES to consistently generate more leads and set more appointments—more often! 


The 3 Pillars of Sales Performance


Verbal, vocal and conversational phone skills.


Consistent scripting & dialogue methodology.


Objection management & “Next-Step” closing strategies.

Top 10 Training Takeaways

  1. Establish a daily prospecting Power Hour™
  2. Implement a systems-based prospecting model & mentality
  3. Avoid The TOP 5 most common cold calling mistakes
  4. Overcome The TOP 5 traditional cold calling objections
  6. View voicemail as an ally instead of an enemy
  7. Master The S3 Spartan Prospecting Model: SKILLS, SCRIPTS & STRATEGIES™
  8. Use “Walk Away” statements to avoid sounding needy & desperate
  9. Master LinkedIn & social media strategies to support prospecting activities
  10. Learn the Psychology of Buyology & the inverse impact pressure has on persuasion


When evaluating training options, many companies inadvertently overlook the most essential component of successful training: ENTERTAINMENT! Bored salespeople make terrible learners! To educate, you must first entertain and sellers who are laughing are more prone to learning. Patrick’s use of epic historical events, funny stories, and humorous video clips keep participants engaged, entertained and more capable of absorbing large doses of information.


To maximize the ROI and impact of your training, Spartan Prospecting offers full customization options that integrate product names, prices, competitors, brands and logos directly into the workbook and curriculum, making the entire learning experience more relevant, applicable, memorable and implementable.

Sales leaders worldwide leverage Spartan's Customized On-site, Virtual, Keynote & Microlearning training options

Live On-Site 

Entirely unique storytelling style, Patrick uses history and humor to keep audiences entertained, engaged, and informed. We know bored sales people make terrible learners and that to educate, you must first entertain!


Distance isn’t an issue with Spartan Sales Virtual online training sessions. Sharp and quick-witted, Patrick knows how to entertain and engage salespeople in a digital environment.

Keynote Engagements

Make your event unforgettable with Patrick’s high-energy personality, entirely unique storytelling skills, sales, negotiation, and leadership topic expertise.

Microlearning Reinforcement

Kickstart your sales rep’s day with 3-minute microlearning review and reinforcement videos for immediate skill implementation and long-term skill adoption.

Microlearning Reinforcement

To achieve both immediate and long-term skill adoption, Spartan Prospecting provides a holistic training model that combines classroom instruction with a post-training implementation microlearning program that includes daily 3-minute review and reinforcement videos.


All sales professionals appreciate being recognized and rewarded for their educational efforts. After completing the workshop and post-training eLearning program, sellers receive a signed certification diploma, high quality medal to display, and membership in the online Spartan Nation community forum.


The Spartans knew when they combined weaponry SKILLS with a standardized combat METHODOLOGY and campaign-specific battle STRATEGY that they had a SYSTEM. A calculus for winning! A formula for success. They recognized that their greatest competitive advantage wasn’t in superior numbers, brute force or bravery. It was their system. the combined training and application of skill, methodology & strategy. A system as effective for sellers as it is to soldiers, and as applicable to business as it was to battle.

The Battlefield of Business

Like war, business has allies and enemies, weaponry and strategy—battles with winners and losers. And no disrespect to accountants, but the battlefield of business is in the sales arena where there are wins and losses. Triumphs and defeats. And like ancient Spartan Warriors, modern SPARTAN SELLERS trained in the Spartan Negotiation System [SKILL + METHODOLOGY + STRATEGY = SYSTEM] have a distinct competitive advantage over their SYSTEMLESS colleagues and competitors who don’t.

Spartan Prospecting Brochure

Download the Spartan Prospecting Training brochure to learn about everything that is included in our training package!

Fortify every stage of your sales strategy with the Spartan book series

Industry Endorsements

Take 20 minutes for a conversation with Patrick to discuss your 2023 sales goals, challenges and objectives.