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Spartan Negotiation Training
Learn how to win more sales with fewer discounts and higher margins by building and balancing power, neutralizing buyer tactics with seller countertactics, and eliminating unnecessary price concessions.
Trusted by TOP companies
Top 3 Training Objectives
- Master The Iron Triangle of Sales-Side Negotiation—POWER, TACTICS & STRATEGY™
- Recognize and neutralize 21 BUYER TACTICS with 12 SELLER COUNTERTACTICS
- Minimize discounts and concessions with The Spartan Negotiation System™
Spartan Negotiation Training
Spartan Negotiation Training accelerates skill development by leveraging the most powerful improvement training model in history—The 3 Pillars of Performance: SKILL + METHODOLOGY + STRATEGY = SYSTEM. Based on this formula, negotiators are equipped with the skills, methodologies & strategies to avoid unnecessary discounts and prevent unwarranted concessions. The results are more sales, fewer discounts, higher margins, increased profitability, and better buyer-seller relationships.
PROCESS
The 3 Pillars of Negotiation Performance
SKILL
Mastery of buyer tactics & seller countertactics
METHODOLOGY
Methodized use of power, tactics & strategy
STRATEGY
Planning, pricing & concession pattern strategies
Top 10 Training Takeaways
- Recognize The 3 primary sources of BUYER POWER
- Leverage The 7 primary sources of SELLER POWER
- Build, balance and maintain seller power
- Avoid The TOP 5 Sales-Side Negotiation mistakes
- Overcome BUYER TACTICS with 12 SALES-SPECIFIC COUNTERTACTICS
- Master The 7 Powers of Highly Effective Salespeople
- Learn to trade, never donate discounts
- Develop comprehensive strategies with The Spartan Negotiation Planner
- Eliminate unnecessary price discounts and unwarranted contract concessions
- Win more sales with fewer discounts, higher margins & stronger relationships
Entertainment
When evaluating training options, many companies inadvertently overlook the most essential component of successful training: ENTERTAINMENT! Bored salespeople make terrible learners! To educate, you must first entertain and sellers who are laughing are more prone to learning. Patrick’s use of epic historical events, funny stories, and humorous video clips keep participants engaged, entertained and more capable of absorbing large doses of information.
Customization
To maximize the ROI and impact of your training, Spartan Negotiation offers full customization options that integrate product names, prices, competitors, brands and logos directly into the workbook and curriculum, making the entire learning experience more relevant, applicable, memorable and implementable.
Sales leaders worldwide leverage Spartan's Customized On-site, Virtual, Keynote & Online Learning Training options
Live On-Site Training
Using his entirely unique storytelling style, Patrick uses history and humor to keep audiences entertained, engaged, and informed. We know bored sales people make terrible learners and that to educate, you must first entertain!
Live Virtual Training
Distance isn’t an issue with Spartan Sales Virtual online training sessions. Sharp and quick-witted, Patrick knows how to entertain and engage salespeople in a digital environment.
Keynote Engagements
Make your next event unforgettable with Patrick’s high-energy personality, entirely unique storytelling skills and topic expertise on sales, negotiation, prospecting, presentations and leadership!
Online Learning Courses
Join The Spartan Sales Academy revolutionary online learning courses and gain access to exclusive virtual training benefits for immediate skill implementation and long-term skill adoption.
Microlearning Reinforcement
To achieve both immediate and long-term skill adoption, Spartan Negotiation provides a holistic training model that combines classroom instruction with a post-training implementation microlearning program that includes daily 3-minute review and reinforcement videos.
Certification
All sales professionals appreciate being recognized and rewarded for their educational efforts. After completing the workshop and post-training eLearning program, sellers receive a signed certification diploma, high quality medal to display, and membership in the online Spartan Nation community forum.
SKILL + METHODOLOGY + STRATEGY = SYSTEM™
The Spartans knew when they combined weaponry SKILLS with a standardized combat METHODOLOGY and campaign-specific battle STRATEGY that they had a SYSTEM. A calculus for winning! A formula for success. They recognized that their greatest competitive advantage wasn’t in superior numbers, brute force or bravery. It was their system—the combined training and application of skill, methodology & strategy. A system as effective for sellers as it is to soldiers, and as applicable to business as it was to battle.
The Battlefield of Business
Like war, business has allies and enemies, weaponry and strategy—battles with winners and losers. And no disrespect to accountants, but the battlefield of business is in the sales arena where there are wins and losses. Triumphs and defeats. And like ancient Spartan Warriors, modern SPARTAN SELLERS trained in the Spartan Negotiation System [SKILL + METHODOLOGY + STRATEGY = SYSTEM] have a distinct competitive advantage over their SYSTEMLESS colleagues and competitors who don’t.
Spartan Negotiation Virtual Training
Learn how to win more sales with fewer discounts and higher margins by building and balancing power, neutralizing buyer tactics with seller countertactics, and eliminating unnecessary price concessions.
Spartan Negotiation Brochure
Download the Spartan Negotiation Training brochure to learn about everything that is included in our training package!
Fortify every stage of your sales strategy with the Spartan book series
Industry Endorsements
"Patrick’s link between history and sales is very entertaining. But more importantly, very relevant to modern sales professionals searching for a principle based sales methodology and selling system."
“If you’re searching for a sales training and selling system to move your sales dial from Good to Great, you just found it.”
“Patrick’s books, trainings and presentation system will teach you how to double your sales, and double your income.”
“Patrick’s use of history to teach modern methods of sales is remarkable, inspiring, captivating—a blueprint for sales success.”
“Patrick reminds us that those who ignore history are condemned to repeat it. His use of classic scenarios informs present day practitioners. He communicates solid marketing principles, helping readers understand the past in an unforgettable manner.”
“Fantastic! If you’re interested in dramatically improving communication skills and sales results, learn from the masters of the past by reading these books.”
“Rarely does someone capture so many priceless truths in such an engaging and interesting way.”
“Patrick’s books and trainings provide extraordinary historical examples of leadership. An atlas for managerial achievement.”
