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Sales-side Negotiation Training
Live and Virtual Trainings!
Learn how our complex sales and sales-side negotiation training can help your sales reps win more sales, with fewer discounts and higher margins by building and balancing power, neutralizing buyer tactics with seller counter tactics and eliminating unnecessary price concessions.
Trusted by TOP companies
Top 3 Training Objectives
- Master The Iron Triangle of Sales-Side Negotiation—POWER, TACTICS & STRATEGY™
- Recognize and neutralize 21 BUYER TACTICS with 12 SELLER COUNTERTACTICS
- Minimize discounts and concessions with The Spartan Negotiation System™
Negotiation Training
Patrick Henry International’s Negotiation Training accelerates skill development by leveraging the most powerful negotiation training model in history. Our Negotiation Training equips sellers with the skills, methodologies & strategies to avoid unnecessary discounts and prevent unwarranted price concessions. The results are more sales, fewer discounts, higher margins, increased profitability, and better buyer-seller relationships.
Top 10 Training Takeaways
- Recognize The 3 primary sources of buyer power
- Leverage The 7 primary sources of seller power
- Build, balance and maintain seller power
- Avoid The Top 5 Sales-Side Negotiation mistakes
- Overcome Buyer tactics with 12 sales-specific countertactics
- Master The 7 Powers of Highly Effective Salespeople
- Learn to trade, never donate discounts
- Develop comprehensive strategies with The Negotiation Planner
- Eliminate unnecessary price discounts and unwarranted contract concessions
- Win more sales with fewer discounts, higher margins & stronger relationships
Entertainment
When evaluating training options, many companies inadvertently overlook the most essential component of successful training: ENTERTAINMENT! Bored salespeople make terrible learners! To educate, you must first entertain and sellers who are laughing are more prone to learning. Patrick’s use of epic historical events, funny stories, and humorous video clips keep participants engaged, entertained and more capable of absorbing large doses of information.
Customization
To maximize the ROI and impact of your training, Patrick Henry International’s Negotiation Training offers full customization options that integrate product names, prices, competitors, brands and logos directly into the workbook and curriculum, making the entire learning experience more relevant, applicable, memorable and implementable.
Reinforcement
To achieve both immediate and long-term skill adoption, Patrick Henry International’s Negotiation Training provides a holistic training model that combines classroom instruction with a post-training implementation review and reinforcement tools and optional post-training videos.
Certification
All sales professionals appreciate being recognized and rewarded for their educational efforts. After completing the workshop and post-training eLearning program, sellers receive a signed certification diploma, high quality medal to display, and membership in the online Patrick Henry International’s Nation community forum.
SKILL + METHODOLOGY + STRATEGY = SYSTEM™
The Spartans knew when they combined weaponry SKILLS with a standardized combat METHODOLOGY and campaign-specific battle STRATEGY that they had a SYSTEM. A calculus for winning! A formula for success. They recognized that their greatest competitive advantage wasn’t in superior numbers, brute force or bravery. It was their system—the combined training and application of skill, methodology & strategy. A system as effective for sellers as it is to soldiers, and as applicable to business as it was to battle.
The Battlefield of Business
Like war, business has allies and enemies, weaponry and strategy—battles with winners and losers. And no disrespect to accountants, but the battlefield of business is in the sales arena where there are wins and losses. Triumphs and defeats. And like ancient Spartan Warriors, modern spartan sellers trained in the Spartan Negotiation System [SKILL + METHODOLOGY + STRATEGY = SYSTEM] have a distinct competitive advantage over their systemless colleagues and competitors who don’t.
Industry Endorsements
"Patrick’s link between history and sales is very entertaining. But more importantly, very relevant to modern sales professionals searching for a principle based sales methodology and selling system."
“If you’re searching for a sales training and selling system to move your sales dial from Good to Great, you just found it.”
“Patrick’s books, trainings and presentation system will teach you how to double your sales, and double your income.”
“Patrick’s use of history to teach modern methods of sales is remarkable, inspiring, captivating—a blueprint for sales success.”
“Patrick reminds us that those who ignore history are condemned to repeat it. His use of classic scenarios informs present day practitioners. He communicates solid marketing principles, helping readers understand the past in an unforgettable manner.”
“Fantastic! If you’re interested in dramatically improving communication skills and sales results, learn from the masters of the past by reading these books.”
“Rarely does someone capture so many priceless truths in such an engaging and interesting way.”
“Patrick’s books and trainings provide extraordinary historical examples of leadership. An atlas for managerial achievement.”
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