Most sales training today is a facsimile of what it was 20 years ago. Even though history repeats itself, times have changed, and staying on top of the game requires something different. Explore what makes Patrick Henry International trainings different.

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Most clients see a temporary spike in performance with traditional training companies only to see their attendees behave the exact same way weeks later. Our clients don’t experience this frustration. With our post training microlearning tools, our clients achieve both immediate skill implementation and long-term skill adoption with our clients averaging a 6.8% increase in sales in 19% decrease in discounting.


When evaluating training options, many companies inadvertently overlook an essential component of successful training: ENTERTAINMENT! Patrick Henry International recognizes that bored participants make terrible learners and that to educate you must first entertain, that when sellers are laughing, they are more prone to learning. By strategically injecting engaging historical stories and humorous video clips to teach and reinforce sales and negotiation principles, our instructional approach is entirely unique, memorable, engaging, and fun!


To maximize the ROI and impact of your training, Patrick Henry International offers full customization options that integrate product names, prices, competitors, brands and logos directly into the workbook and curriculum, making the entire learning experience more relevant, applicable, memorable and implementable.


To achieve both immediate skill implementation and long-term skill adoption, Patrick Henry International provides a holistic training model that combines classroom instruction with a post-training microlearning program that includes daily 3-minute review and reinforcement videos. 

Following each workshop, Patrick Henry International delivers online, post-training review, reinforcement, and certification e-learning tools. Our entirely unique micro-learning model delivers both immediate skill implementation and long-term skill adoption. 

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Fortify every stage of your sales strategy with the Patrick Henry Hansen's book series

Take 20 minutes for a conversation with Patrick to discuss your 2024 sales goals, challenges and objectives.