Spartan Sales Academy is the #1 sales skill development company in the world

The Spartan Training System™ is based on the historical success of The Spartan Military System.
Roman Legionnaires to elite military, civic, and business leaders have been leveraging this remarkable system by
focusing on the same 3 Pillars of Performance as originally deployed by the Spartans.


Questioning, communication, objection management & closing skills


Consistent questioning, communication, presentation & qualifying methodology


Advanced objection management, negotiation, closing & leadership strategies

Spartan takes them by surprise

We know that bored sales participants make terrible learners and to educate, you must first entertain. We use the entirely unique approach of injecting history and humor to teach and reinforce Spartan sales and negotiation principles.

Our instructional approach helps with immediate skill implementation and long-term skill adoption and is unique, memorable, engaging, and fun.

Create sales champions

Do your sales representatives revert to old ways after traditional sales training?

Spartan Sales Academy clients don’t experience this frustration. Solidify Spartan sales skills with our customized training and microlearning review and reinforcement tools. 

Patrick is a master sales training facilitator

A global leader in field sales training,
Patrick Henry Hansen is a respected corporate sales results accelerator. His work for over 25 years and six bestselling books tout endorsements from some of the world’s greatest experts on sales. Patrick has the unique distinction of being a recognized sales and negotiation expert in U.S. Federal Courts. 

Patrick rocks the room to focus your team on fulfilled sales goals and objectives
Fire-up your team with a custom live virtual or on-site training with Patrick Henry Hansen. Live training is limited, so book soon.

Two Decades of Sales Training Experience

Our ability to customize Spartan’s core curriculum to address your competitors, products, location and industry challenges is unmatched. We tailor our materials, workbook and content to the exact needs of your team.

Start-ups to Fortune 500s

Companies of all sizes apply our tactics.

For Sales Reps, Managers and Leaders

All ranks benefit from Spartan skills.

All Sales Industries

Outwit the competitor regardless of your industry.

Elevate individual and organizational sales performance with The Spartan Selling System™

Schedule your live on-site, virtual or blended training to boost this year's results.

Bolster your team’s training experience with Spartan’s digital microlearning.

Spartan Sales pioneered the first microlearning review and reinforcement tools to ensure both immediate skill implementation and long-term skill adoption. Engage your sales reps with follow-up, bite-size, on-demand 3-minute training videos to review and reinforce initial training content.

Take 20 minutes for a conversation with Patrick to discuss your sales challenges.